We recently had a retail store call to cancel an order. The reason? They said they were a “hipster, rock and roll store and they didn’t think Fair Trade was rock and roll.” In my mind, Fair Trade is completely rock and roll! It’s about rebellion and going against the grain – an anti-big corporation kind of movement! Fair Trade itself makes a statement against traditional trade.

But does that make Fair Trade rock and roll?

If you’re like me, buried in a mission-driven world, rarely watch television, or listen to a radio station other than NPR, you may not be aware that Fair Trade has been slowly creeping into the world of pop culture. Or is it the other way around?